Mittlestand

We need Supertankers for some industries like aircrafts or nuclear power plants come to mind.

Just like we need speedboats for pretty much every existing and future industries….

Often Supertankers are horizontal or vertical integrated business, chasing those economy of scale benefits, yet many are so bloated with many layers of management that those benefits rarely passed down to consumers but handed up to management / shareholders – processed food or oil companies come to mind.

However, speedboats can’t cross the oceans of a global economy limiting the reach of their activity – the German Mittlestand comes to mind, as a resilient, far reaching 4 mastered ship as a highly needed complement.

About B4Bstrategy

B2B and B4B Social Media Marketing expert. Offering B4B leads generation and nurturing channel, partner and alliance activities and tools for technology and technically advanced products. LinkedIn power user and extreamly active networker
This entry was posted in Thoughts and tagged . Bookmark the permalink.

Leave a comment