Tag Archives: sales

50 grades of visibility

The decision to enter a market – to become visible to the actors, especially the buyers in that market – is made. Then you have a multitude of possibilities to make your brand know in that market, all depending on … Continue reading

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Visibility

If the prospect doesn’t know about your product, then your product doesn’t exist!! Let me try to give you an example. You’ve just finished making a movie, with unknown actors, haven’t made any press conferences nor communicated in any magazine … Continue reading

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Price

Setting the right price is always a hard decision. During my years in business school, I was taught that the right price is the one customers are ready to pay, which sounds right as long as the free market is … Continue reading

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Exports / GTM

When you start exporting an existing product to new markets or plan to introduce a new product/service to an existing market, you have to consider the best route(s) to reach your customers, users and partners. Would that be classical distribution, … Continue reading

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Marketplaces

Over the past two decencies it has become so much easier to reach customers directly, especially with the width and depth of products available on Amazon and other e-commerce platforms. The development of specific online marketplaces where vendors can push … Continue reading

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What is Multi-Culture business?

Well, when more than one culture does business together. Typically, between two or more countries but also be within your own country if vast enough or already multiculturally diverse. This can be when you export goods or services, importing products … Continue reading

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raconter avant compter

raconter avant compter – http://owl.li/hUhP306TbWg http://ow.ly/i/pHH1H

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Sales : exploring, hunting, cultivate, harvest….

Sales : exploring, hunting, cultivate, growing, fertilize, harvest, garden, missing a word – an action ?

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What are you doing to (re)invent yoursel

What are you doing to (re)invent yourself http://owl.li/T0vWW

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