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Tag Archives: GTM
50 grades of visibility
The decision to enter a market – to become visible to the actors, especially the buyers in that market – is made. Then you have a multitude of possibilities to make your brand know in that market, all depending on … Continue reading
Marketplaces
Over the past two decencies it has become so much easier to reach customers directly, especially with the width and depth of products available on Amazon and other e-commerce platforms. The development of specific online marketplaces where vendors can push … Continue reading