Tag Archives: marketing

50 grades of visibility

Posted on October 23, 2023 by B4Bstrategy

The decision to enter a market – to become visible to the actors, especially the buyers in that market – is made. Then you have a multitude of possibilities to make your brand know in that market, all depending on … Continue reading →

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Visibility

Posted on October 10, 2023 by B4Bstrategy

If the prospect doesn’t know about your product, then your product doesn’t exist!! Let me try to give you an example. You’ve just finished making a movie, with unknown actors, haven’t made any press conferences nor communicated in any magazine … Continue reading →

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Price

Posted on September 24, 2023 by B4Bstrategy

Setting the right price is always a hard decision. During my years in business school, I was taught that the right price is the one customers are ready to pay, which sounds right as long as the free market is … Continue reading →

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Couldn’t agree more and find #8 very intriguing

Posted on April 30, 2015 by B4Bstrategy

Couldn’t agree more and find #8 very intriguing – what do you think ?http://owl.li/MlG7K

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how to make 404 error engaging

Posted on April 22, 2015 by B4Bstrategy

how to make 404 error engaging http://owl.li/LWRQj

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