Tag Archives: business

50 grades of visibility

Posted on October 23, 2023 by B4Bstrategy

The decision to enter a market – to become visible to the actors, especially the buyers in that market – is made. Then you have a multitude of possibilities to make your brand know in that market, all depending on … Continue reading →

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Visibility

Posted on October 10, 2023 by B4Bstrategy

If the prospect doesn’t know about your product, then your product doesn’t exist!! Let me try to give you an example. You’ve just finished making a movie, with unknown actors, haven’t made any press conferences nor communicated in any magazine … Continue reading →

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Price

Posted on September 24, 2023 by B4Bstrategy

Setting the right price is always a hard decision. During my years in business school, I was taught that the right price is the one customers are ready to pay, which sounds right as long as the free market is … Continue reading →

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Mittlestand

Posted on August 28, 2023 by B4Bstrategy

We need Supertankers for some industries like aircrafts or nuclear power plants come to mind. Just like we need speedboats for pretty much every existing and future industries…. Often Supertankers are horizontal or vertical integrated business, chasing those economy of … Continue reading →

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Exports / GTM

Posted on August 21, 2023 by B4Bstrategy

When you start exporting an existing product to new markets or plan to introduce a new product/service to an existing market, you have to consider the best route(s) to reach your customers, users and partners. Would that be classical distribution, … Continue reading →

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Marketplaces

Posted on August 2, 2023 by B4Bstrategy

Over the past two decencies it has become so much easier to reach customers directly, especially with the width and depth of products available on Amazon and other e-commerce platforms. The development of specific online marketplaces where vendors can push … Continue reading →

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What is Multi-Culture business?

Posted on July 24, 2023 by B4Bstrategy

Well, when more than one culture does business together. Typically, between two or more countries but also be within your own country if vast enough or already multiculturally diverse. This can be when you export goods or services, importing products … Continue reading →

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Small business is big business

Posted on January 4, 2021 by B4Bstrategy

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Telecommunication A to B

Posted on April 9, 2016 by B4Bstrategy

Telecommunication A to B “Absolutely essential data ” to ” Business critical decisions”

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Business Basics == Profit

Posted on October 7, 2015 by B4Bstrategy

Business Basics == Profit without, companies wither http://owl.li/T8KXN

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