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Tag Archives: GTM
50 grades of visibility
The decision to enter a market – to become visible to the actors, especially the buyers in that market – is made. Then you have a multitude of possibilities to make your brand know in that market, all depending on … Continue reading
Visibility
If the prospect doesn’t know about your product, then your product doesn’t exist!! Let me try to give you an example. You’ve just finished making a movie, with unknown actors, haven’t made any press conferences nor communicated in any magazine … Continue reading
Exports / GTM
When you start exporting an existing product to new markets or plan to introduce a new product/service to an existing market, you have to consider the best route(s) to reach your customers, users and partners. Would that be classical distribution, … Continue reading
Marketplaces
Over the past two decencies it has become so much easier to reach customers directly, especially with the width and depth of products available on Amazon and other e-commerce platforms. The development of specific online marketplaces where vendors can push … Continue reading
essential career reading
essential reading at any time in your career http://owl.li/EUVv307wpE0
Posted in GTM, Thoughts, Time Management
Tagged business, calling, career, GTM, reading
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keep in touch with your B2B partners
keep in touch with your B2B partners, prospects, clients on the biggest professional social network – LinkedIn http://owl.li/sXWqZ
Social Media is important to all of us,
Social Media is important to all of us, personally and professionally http://owl.li/oS2m2
Posted in Digitalization, GTM, Time Management
Tagged Digital, GTM, LinkedIn, social networks, SSM
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Trading Channels 