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Recent Posts
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Author Archives: B4Bstrategy
Recherche appartement vers Paris
Qu’en pensez-vous ? Actuellement à la recherche d’un appartement plus proche de Paris je suis actif sur plusieurs sites/app de recherche logements et je suis régulièrement confronté aux demandes de fournir une floppée de documents personnels afin de cerner mon … Continue reading
50 grades of visibility
The decision to enter a market – to become visible to the actors, especially the buyers in that market – is made. Then you have a multitude of possibilities to make your brand know in that market, all depending on … Continue reading
Visibility
If the prospect doesn’t know about your product, then your product doesn’t exist!! Let me try to give you an example. You’ve just finished making a movie, with unknown actors, haven’t made any press conferences nor communicated in any magazine … Continue reading
Price
Setting the right price is always a hard decision. During my years in business school, I was taught that the right price is the one customers are ready to pay, which sounds right as long as the free market is … Continue reading
Mittlestand
We need Supertankers for some industries like aircrafts or nuclear power plants come to mind. Just like we need speedboats for pretty much every existing and future industries…. Often Supertankers are horizontal or vertical integrated business, chasing those economy of … Continue reading
Exports / GTM
When you start exporting an existing product to new markets or plan to introduce a new product/service to an existing market, you have to consider the best route(s) to reach your customers, users and partners. Would that be classical distribution, … Continue reading
Marketplaces
Over the past two decencies it has become so much easier to reach customers directly, especially with the width and depth of products available on Amazon and other e-commerce platforms. The development of specific online marketplaces where vendors can push … Continue reading
What is Multi-Culture business?
Well, when more than one culture does business together. Typically, between two or more countries but also be within your own country if vast enough or already multiculturally diverse. This can be when you export goods or services, importing products … Continue reading
Humans
One thing not to forget !! we’re all just people, humans, individuals, with our rights, obligations and our word to say and when we feel the need to do so nothing but integrity, honesty and conviction should stop us
Trading Channels 